Do you want to make videos people actually want to watch?
You’re in the right place!
2024 has been an absolute whirlwind.
The video production market is on track to reach USD 429.8 billion by 2034, and with major broadcasters all over the world betting big on advanced video tools, now is the perfect time to upskill and join the revolution.
But here’s the thing…
While other content creators are busy playing with old school video production tools, the leaders are investing heavily in advanced video production tools that tell stories which convert.
In this article, you’ll learn:
- Why Advanced Video Production Tools Are More Important Than Ever Before
- How AI Tools Are Revolutionizing Video Storytelling
- The Essential Advanced Video Production Toolbox
- How To Tell Stories People Actually Want To Watch
Why Advanced Video Production Tools Are More Important Than Ever Before
There are now more video creators competing for audience attention than ever before.
With every household in the world having at least one screen, most traditional video production processes have buckled under the demand for quantity vs. quality content.
This is why most smart businesses these days are outsourcing advanced video production needs to companies like Synima agency in London that know how to tell impactful stories and understand the tricks of the trade.
But here’s what most don’t realize…
Advanced video production tools are important because they empower you to tell the kind of stories people really connect with. Instead of slapping stock music over poorly shot footage, new AI tools help you build professional, high quality narratives that can be optimized around your chosen message.
With advanced tools like ChatGPT, Claude and video production platforms like Adobe Premier, you can master the art of how to create a video from start to finish using advanced methods.
The AI Revolution That’s Changing Everything
Hold onto your seats because…
76% of content creators and marketers in 2023 are already using AI in their video production workflows, and productivity increases are averaging at 45%.
The AI video generator market size was worth $554.9 million in 2023 alone, and is projected to grow to almost $2 billion by 2030.
That’s a 20% compound annual growth rate!
There are a few takeaways from this.
First, AI-powered video production tools and are already an intrinsic part of most workflows. They’re used for generating scripts, captions, visuals and music.
More importantly, AI story tools are increasingly working as co-brainstorming partners, allowing users to convert rough outlines into more polished, fleshed out storyboards at incredible speed.
Breaking Down the Toolbox
Let’s get into the main tools which are currently making the biggest impact…
Virtual Production Technology
Virtual production is killing it right now.
The current market size for virtual production is already valued at $3.37 billion in 2024 and is projected to grow to an unbelievable $10.07 billion by 2032, with a compound annual growth rate of 14.8%.
So why the sudden boom?
Virtual production works by layering real-time CGI onto live action shots using advanced software tools. These combine to allow you to build virtual sets, get instant ‘director’s view’ outputs and make changes in real time during the shoot.
Modern virtual production environments are used to:
- Build immersive worlds without the need for expensive travel or location shoots
- Get an idea of the final outcome before the shoot itself
- Instantly tweak lighting and post-production effects during the shoot
- Save significant time on traditional post-production processes
AI-Powered Editing and Enhancement Tools
Time for some shocking news…
In 2024, only 18% of businesses are currently integrating AI-driven tools into their advanced video production workflows. This means that the race is wide open for early adopters to get a significant jump on the competition.
Businesses that are adopting these AI tools are already seeing wild productivity gains.
59% of them use AI for automatic captions/transcripts. 50% use them for scriptwriting and brainstorming ideas, and 35% are using them to generate supporting visuals and music.
These are just the basics.
Advanced Storyboarding Platforms
Storyboarding used to be a skill which required major artistic talent.
No longer.
Modern AI-driven storyboarding platforms like Atlabs or Boords can generate professional boards based on simple text inputs. These new tools offer:
- Automatic scene and character creation based on textual descriptions
- A host of different art styles ranging from minimalist to hyper-realistic
- Character consistency throughout narratives
The Art of Creating Narratives That Actually Engage
Now here’s something I need to get clear on…
Access to advanced video production tools is useless if you don’t understand the art of effective storytelling. Master storytellers know how to combine technology with classic narrative strategies.
The most effective video creators combine three specific approaches:
Visual Storytelling
Visual storytelling is the power to use visuals to tell a story that lingers in your audience’s mind.
Advanced tools for video production are about creating precision.
Precision in colour correction, camera angles, lighting and even pacing for maximum emotional connection.
Data-Driven Story Development
Okay this is the really juicy part…
Advanced video production tools now have amazing analytics built right in. You can track how your audience engages at each point in your video, find out which segments drop off and optimize around what works.
Smart story creators use this data to refine their approach and make their storytelling smarter over time.
The Missing Puzzle Piece Most Don’t Get
Ready for some truth bombs?
Why do most content creators struggle with advanced video production tools?
Simple – they try to do it all at once and don’t understand how each tool fits into their unique storytelling ecosystem.
The trick is to start with the story first, then find which tools best support that story.
Not the other way around.
Building A Systematic Video Production Workflow
Let’s start with the basics.
A successful video production workflow should include the following steps:
- Pre-production planning: What software can you use to script and storyboard? This includes AI-driven script analysis and storyboarding tools.
- Virtual production: How do you film your content and where? Virtual production tools for real-time CGI enhancements.
- Real-time editing: What about post-production colour grading and editing? Intelligent colour-grading algorithms for auto-edits.
- Post-production enhancements: Visual effects, transitions and final touches. AI-driven visual effect tools.
It’s all about knowing which tools work best for which process.
Making The Investment In Advanced Video Production Pay Off
Ok so advanced video production tools and techniques obviously require investment.
Investment in software, training and just the time and effort to master the best tools out there.
But wait.
Businesses using advanced video production are creating content which outperforms traditional video production by an order of magnitude.
69% of content creators and marketers who have used AI for video creation say AI-driven video editing tools have helped them post videos at least twice as frequently in 2023.
These smart businesses are reaping the benefits of better engagement and 54% faster production workflows. Which is efficiency. Which is a competitive advantage.
It’s Time To Take Action On Video Production
Ok so ready to upgrade your video production game?
The first step is to figure out which advanced video production tools you need now, and which ones are going to pay off in terms of time, cost and performance over the coming months and years.
Don’t try and implement every tool you find. Start with 1 or 2, learn the ins and outs, then move on to the next.
Remember. It’s not about using the most advanced video production tools, it’s about using the right ones to get the results you want.
Wrapping It All Up
Advanced video production tools and methods are reshaping the world around us.
AI tools, virtual production environments, high-end video editing and post-production tools are all more accessible than ever before to content creators at every level.
The statistics paint a clear picture that early adopters of new and advanced tools are gaining significant competitive advantages when it comes to efficiency, engagement, conversions and results.
With the video production industry set to see explosive growth for the next decade and beyond, there has never been a better time to invest in upskilling on the most effective advanced tools.
Advanced video production tools and techniques are no longer optional.
Master them now, or be left behind by content creators who know how to harness technology for better stories.
