China works “first-to-file” rule, so Chinese trademark registration it’s not about who uses the mark first; it’s about who registers it first. File early or risk losing your rights. In this guide, I’ll walk you through how to file a trademark in China, what you need, how long it takes, what it costs, and how platforms like iPNOTE can make the whole thing a lot easier.
Why China Trademark Protection Matters
China’s like the wild west of business these days factories everywhere, online shops multiplying like rabbits, you name it. Counterfeits Everywhere. Random sellers popping up with your products all the time. Trademark squatters Oh, they’re practically a national sport.
A registered Chinese trademark gives you:
- Exclusive rights to use your brand name or logo
- Authority to take legal action against infringements
- Protection on major Chinese eCommerce platforms
How the China Trademark System Works
China’s trademark framework is managed by the China National Intellectual Property Administration (CNIPA). It operates on a “first-to-file” principle, meaning:
If someone registers your brand in China before you, they can legally block your entry even if you own the mark globally.
This rule makes early filing critical for all foreign businesses, exporters, Amazon sellers, and sourcing companies.
Trademark protection extends to:
- Words
- Logos
- Combination marks
- Product shapes
- 3D marks
- Colors (in rare cases)
How to File a Trademark in China: Step-by-Step Guide
Here’s a simplified breakdown covering everything from search to approval.
1. Conduct a Pre-Filing Search
Before submitting your application, you must check if:
- A similar or identical trademark already exists
- Someone attempted to register your brand
- Competing brands could cause conflicts
A thorough search saves time, reduces refusal risks, and guides your selection of Nice Classification subclasses (critical in China).
2. Choose the Right Classes and Subclasses
China strictly follows the Nice Classification (45 classes), but unlike many countries, China also uses subclasses, which greatly impact your protection scope.
Choosing the wrong subclass means:
- You’re not fully protected
- Someone can register a similar mark in another subclass
- Enforcement becomes difficult
This is why most foreign companies rely on professional trademark services in China for accurate classification.
3. Prepare the Required Documents
Required documents include:
- Trademark representation (logo or word mark)
- Applicant details
- Signed power of attorney
- List of goods/services
- Priority documents (optional)
Platforms like iPNOTE streamline this process through online onboarding and transparent pricing.
4. Submit the Application to CNIPA
Your trademark attorney files the application online or through CNIPA’s official system.
At this stage, your trademark officially receives a filing date critical under the “first-to-file” rule.
5. Formal Examination (1–2 Months)
CNIPA checks whether:
- Documents are correct
- Classification is accurate
- Requirements are met
If everything is in order, your application moves to substantive examination.
6. Substantive Examination (6–9 Months)
CNIPA reviews:
- Similar or identical trademarks
- Confusingly similar designs
- Prohibited elements
- Legal violations
If no issues are found, the mark proceeds to publication.
7. Publication Period (3 Months)
So, your trademark’s out there for everyone to see. Basically, if somebody thinks your mark’s stepping on their toes, they can throw a fit officially, I mean. But hey, if nobody complains, you’re in the clear and your application gets the green light. Easy as that.
Where to Apply: Recommended Resource
If you’re ready to start the process, you can explore Chinese trademark registration directly through trusted IP platforms like iPNOTE:
👉 Chinese trademark registration at iPNOTE
https://ipnote.pro/china/services/trademark-registration/
So, picture this: you’re a business owner, probably drowning in paperwork, and you need to deal with intellectual property. Fun,This platform actually hooks you up with lawyers right where you are, keeps the pricing up front, no nasty surprises and the whole thing happens online. Way less hassle, way less guesswork.
How Much Does China Trademark Registration Cost?
Costs vary depending on:
- Number of classes
- Professional service fees
- Priority filings
- Complexity of the mark
How Long Does It Take to Register a TM in China?
The average timeline is:
- Filing to acceptance: 1–2 months
- Examination: 6–9 months
- Publication period: 3 months
- Total time: 9–14 months
Expedited processes currently do not exist, so early filing is strongly recommended.
Tips to Successfully Register a Trademark in China
1. File Early
Never wait until you enter the Chinese market. Squatters file fast.
2. Protect Your Chinese Brand Name
If your brand can be translated or phonetically adapted into Mandarin, secure that version too.
3. Register Multiple Classes/Subclasses
The more categories you protect, the stronger your enforcement power.
4. Monitor Your Brand
Keep an eye on new filings to prevent misuse.
5. Use Local Expertise
China’s classification system and procedures are unique working with experienced local attorneys increases success rates.
Common Mistakes When Filing a Trademark in China
Avoid these issues:
- Waiting too long to register
- Filing a single subclass only
- Copying classifications from another country
- Using weak trademark descriptions
- Incorrect translations of the brand name
- Not monitoring the mark after registration
Do I need a local attorney to register a trademark in China?
Yes, foreign applicants must file through a licensed local attorney or IP service platform.
How long does China trademark registration take?
On average, 9–14 months depending on examination and oppositions.
Can someone steal my brand if I don’t register it in China?
Yes, under China’s first-to-file system, earlier filers can claim your trademark.
Is my international trademark valid in China?
No, trademarks must be filed directly in China or via the Madrid System.
When should I file a trademark in China?
As early as possible, preferably before doing business or manufacturing there.
Conclusion
China’s a goldmine for new markets, but man, they do not mess around with trademark rules. If you’re even thinking about doing business over there, you better have your China trademark registration game on point or you’ll be in for a world of headaches and expensive lawsuits. Seriously, don’t just wing it. Get some local experts yeah, platforms like iPNOTE are handy and make sure you file early, pick the right categories, and keep an eye on things.
Meta Description
Wanna keep your brand safe in China Trademark registration’s the way to go, trust me. Yeah, it’s a bit of paperwork, a few weird fees, and it definitely takes longer than you’d hope. But don’t stress.
